Amy has an MBA from the University of Cambridge, where she won the Culture, Arts, and Media Management Award. She also has a BA in Communication from Northwestern University, summa cum laude and distinction from the theater department.
She runs a social media consultancy. Their systems transform social media data into empathic content. The content successfully connects brands with audiences.
Her DPhil research is focused on empathic communication on social media. She aims to provide a new definition for empathic communication using social media data. She also intends to investigate how empathy impacts audience engagement with content, including misinformation and fact-checks.
At the heart of her work, Amy’s mission is to increase empathy in mass communication.
Empathic communication on social media, empathy, communication, social media, audience engagement, AI in culture, arts and media industries, social data in businesses.