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The New ABCs of Research: Achieving Breakthrough Collaborations

With Ben Shneiderman
8 Jun 2017
With Ben Shneiderman
Filming venue:

Oxford Internet Institute, 1 St Giles, OX1 3JS

Solving the immense problems of the 21st century will require ambitious research teams that are skilled at producing practical solutions and foundational theories simultaneously – that is the ABC Principle: Applied & Basic Combined. Then these research teams can deliver high-impact outcomes by applying the SED Principle: Blend Science, Engineering and Design Thinking, which encourages use of the methods from all three disciplines. These guiding principles (ABC & SED) are meant to replace Vannevar Bush’s flawed linear model from 1945 that has misled researchers for 70+ years. These new guiding principles will enable students, researchers, academic leaders, and government policy makers to accelerate discovery and innovation.