Elections are increasingly fought, won or lost online, and digital engagement is now a crucial element of party election strategy. In conversation with Dr Victoria Nash, Matthew McGregor, Political Director of Blue State Digital reflects on how we got to this point, and how digital strategy plays out in different political and cultural contexts. Drawing on experiences across a range of political campaigns, from the USA in 2008 and 2012 to national elections in Europe and even the forthcoming UK general election, this seminar offers insights into the ways in which social media are altering the way we select those who lead.
Blue State Digital
Matthew McGregor is BSD’s Political Director. Before joining the company, Matthew directed digital rapid response for President Obama’s 2012 re-election campaign. In that capacity, he also coordinated special projects, including the campaign’s presentation of Mitt Romney’s corporate record and his record as governor, and the digital response to Mitt Romney’s vice presidential pick. Before joining the Obama campaign, he worked for Blue State Digital as a senior strategist in Washington D.C. and London. Matthew is originally from the UK, where he worked for the Labour Party, advocacy campaigns, and labor unions over ten years before moving to the US. Originally from Norwich, England, he has a degree in Government and Politics from the University of Sheffield, UK, and lives in Brooklyn, N.Y.