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Booths, Brickbats, Brands and Bollywood: Social media in the 2019 Indian General Elections

Date & Time:
17:30 - 19:00,
Wednesday 1 May, 2019


In this presentation, we consider the role of social media in the Indian 2019 general elections. Using a mix of collected data on social media use by politicians and open discussion on peoples’ experience with social media in the election cycle, we examine celebrity engagement, online attacks, booth agent interactions, and brand management by politicians. We consider the impacts of these on democratic discourse in India as well as other parts of the global south where politicians increasingly use social media as an alternative to direct engagement with the professional mainstream media.

Joyojeet Pal will be Skyping in for his presentation section of the talk, due to unforseen travel issues. Other presentations on the matter by Professor Ralph Schroeder and Dr Vidya Narayanan will be in person at the venue.

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  • Name: Joyojeet Pal
  • Affiliation: University of Michigan School of Information
  • Role:
  • URL:
  • Bio: Joyojeet Pal is a senior researcher at Microsoft Research India and an Associate Professor at the University of Michigan School of Information. His recent work focuses on the use of social media by politicians.