The project’s research into the Brexit referendum was covered in Quartz.
As the Brexit vote draws closer, undecided voters will need to make up their minds. Some will turn to friends and family. Others will turn to news channels. A piece of advice: Whatever you do, avoid Twitter.
Out of 1.5 million tweets between June 5 and June 12, 54% were pro-Leave, 20% were pro-Remain and 26% were neutral, a recent study showed. The vote isn’t necessarily going to mirror the Twitter trend because many of the accounts adding to the conversation don’t have human voters behind them.