Digital Strategy, Social Media and Elections: Interview with Matthew McGregor
3 November 2014
About this video
Matthew McGregor, Political Director for Blue State Digital, discusses the extent to which the Internet has the power to improve political campaigning. McGregor first argues that while campaigns remain fundamentally about the issues at play, digital campaigning can help make the process more efficient and transparent, with the Obama 2008 campaign as a case in point. Secondly, McGregor reminds us that the Internet has an empowering effect on the average voter through encouraging citizen journalism, which also results in a modification of behaviour among politicians. McGregor additionally cautions that some forms of engagement might not be impactful despite their availability to be deployed, citing Snapchat and Instagram as possible examples. He ends by discussing the potential impact of paid content in the UK 2015 general election.