This presentation questions the 'industrial' worker critique of social media labour, and its accompanying economy of attention framework, in an age of big data speculation and financialization.

This presentation questions the ‘industrial’ worker critique of social media labour, and its accompanying economy of attention framework, in an age of big data speculation and financialization. Focusing on the social networking company Facebook, the presentation will investigate the writing and rewriting of the company’s IPO prospectus in an effort to understand the dramatic drop in advertising revenues since the NASDAQ stock flotation.  The presentation posits a speculative theoretical framework to understand the deleterious effects of the emergent business models and revenue streams of Facebook.