Emerging conventions in digital ‘art worlds’: Production cultures of crowdsourced films
Drawing on a multiyear digital ethnography of an online filmmaking community, this session provides insights into production cultures enabling crowdsourced films.
This is part of the Oxford Digital Ethnography Group Seminar Series; this seminar series gathers leading scholars and practitioners to reflect on how ethnography is adapting to the study of heavily-mediated worlds. In the creative industries, artistic production is formalised through conventions guiding all aspects of the production processes, including the divisions of labour as well as audience and genre expectations. Over the past decade, new production models have begun emerging vis-à-vis networked technologies and online participatory cultures, notably novel ways of crowdsourcing knowledge (e.g. Wikipedia; citizen science projects) and culture. But how do heterogeneous groups of geographically dispersed volunteers (professionals and amateurs) collaborate in a networked fashion without established conventions to guide the cultural production? Drawing on a multiyear digital ethnography of an online filmmaking community, this session provides insights into production cultures enabling crowdsourced films. Specifically, the talk presents five distinct patterns of participant orientations, and account for the implications of these on the circulation and exchange of value (incl. social and symbolic capital) within and beyond the co-creation networks. Please email your name and affiliation to firstname.lastname@example.org or telephone +44 (0)1865 287210.
About the speakers
, Researcher at the OII. Isis Hjorth is a Researcher at the OII. She is a cultural sociologist, who specialises in analysing emerging practices associated with networked technologies. She completed her AHRC-funded DPhil (PhD) at the OII in January 2014. Her thesis “Networked Cultural Production: Filmmaking in the Wreckamovie Community” was an ethnographic study of four crowdsourced feature films, tackling the emergence of distributed collaborative production models spanning the boundaries between non-market and market-orientated production. Grounded in critical sociological theory, it examined the division of labour, and theorized the dynamics of the various forms of capital enabling the realisation of these novel forms of cultural goods. Isis is currently working on the project “Microwork and Virtual Production Networks in Sub-Saharan Africa and Southeast Asia” investigating the economic and social implications of new forms of economic activities in the context of ICTs for development. Before that Isis was involved with research on learning and interaction in MOOCs, and on participatory digital tools for artistic production.