The Oxford Internet Institute and Blavatnik School of Government are delighted to welcome Joyojeet Pal from the University of Michigan School of Information, for his talk on 'Booths, Brickbats, Brands and Bollywood: Social media in the 2019 Indian General

In this presentation, we consider the role of social media in the Indian 2019 general elections. Using a mix of collected data on social media use by politicians and open discussion on peoples’ experience with social media in the election cycle, we examine celebrity engagement, online attacks, booth agent interactions, and brand management by politicians. We consider the impacts of these on democratic discourse in India as well as other parts of the global south where politicians increasingly use social media as an alternative to direct engagement with the professional mainstream media.

About the speakers

  • Joyojeet Pal

    Affiliation: University of Michigan School of Information

    Joyojeet Pal is a senior researcher at Microsoft Research India and an Associate Professor at the University of Michigan School of Information. His recent work focuses on the use of social media by politicians.

This page was last modified on 15 April 2019