‘One of the most powerful players in the British election is also one of the most opaque. With just over two weeks to go until voters go to the polls, there are two things every election expert agrees on: what happens on social media, and Facebook in particular, will have an enormous effect on how the country votes; and no one has any clue how to measure what’s actually happening there.’

Phil Howard and the COMPROP project are featured extensively in a new article by Alex Hern. Read the rest in the Guardian.

Note: This post was originally published on the Political Bots research blog on . It might have been updated since then in its original location. The post gives the views of the author(s), and not necessarily the position of the Oxford Internet Institute.