Quantitative data from the 2003 Oxford Internet Survey (OxIS) was supported by a qualitative study of how individuals view and manage unwanted email, particularly spam. This study was then expanded to incorporate a broader focus on how individuals manage email more generally. Twenty people were interviewed through qualitative, semi-structured interviews.
Spam email: a qualitative study
A qualitative study of how individuals view and manage unwanted email, particularly spam, based on semi-structured interviews of users.
Professor William Dutton
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