Spam email: a qualitative study

A qualitative study of how individuals view and manage unwanted email, particularly spam, based on semi-structured interviews of users.

Contact:

Professor William Dutton

Tel: +44 (0)1865 287210

Email: william.dutton@oii.ox.ac.uk

Overview

Quantitative data from the 2003 Oxford Internet Survey (OxIS) was supported by a qualitative study of how individuals view and manage unwanted email, particularly spam. This study was then expanded to incorporate a broader focus on how individuals manage email more generally. Twenty people were interviewed through qualitative, semi-structured interviews.

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